In our technologically advanced world, many consumers underestimate just how important data centers are in day-to-day activities. Without the proper data support, many of the tasks users engage in every day would be much more difficult. One of the biggest ways data centers can affect these tasks is through the support of e-commerce.
The United States currently has the second biggest e-commerce market in the world. This is due to the number of large retailers who primarily do their business online that are based in the U.S., such as Amazon and eBay. With the massive amount of e-commerce that takes place every day, there is a substantial need for retailers to have access to robust online infrastructure support.
High Availability Databases
Instead of struggling to keep up with the high availability databases (databases designed to prevent interruption in services) needed for e-commerce, many retailers opt to use data centers and colocation services. If retailers fail to have a high availability database for their online platform, customers may not be able to navigate the website, complete transactions or they may even receive error notifications. Consumers may take their business somewhere else if they experience this. Not only is this bad for the retailer’s image, but they may incur revenue losses.
In addition to having high availability databases, retailers need to be able to scale their IT and data needs as demand for their product increases or decreases. Busy holiday shopping seasons lead to the highest levels of traffic and sales that many retailers will see all year. This means that the option to increase available power at data centers and to handle fluctuations in data volumes is incredibly important to retailers. If retailers can’t scale their needs accordingly, their websites likely won’t keep up with the traffic they receive during busy seasons and could result in revenue loss.
On Cyber Monday in 2015, one of the biggest shopping days of the year, Target’s website was so overwhelmed with traffic that it became unavailable to some customers. By midday, the company announced that its website had already received twice as much traffic as its previous busiest day. While the problem was eventually fixed, and they likely didn’t suffer huge losses as a result, you can see where the potential for damage lies.
If retailers have both high availability and scalable data centers to house their IT and data needs, situations like this can be avoided. Retailers have the ability to differentiate themselves from others by ensuring support for a top performing website.
For more information on high availability, scalable databases and Provision’s expertise in these areas, please contact our team today.